"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." — Sun Tzu
Marketing doesn't mean buying more advertising or being more creative. It means defining a clear and differentiated marketing strategy and promoting valued benefits ... and not just features.
CFS Research has worked with hundreds of clients on strategy development, e-marketing tactics, customer relationship management (CRM) improvement, new program concept testing, market research, competitive analysis and reviewing marketing structures.
Market research is critical in strategy development, program launch and customer retention. Market research can help determine whether a market exists or not, identify key market segments and competition and dictate higher return marketing tactics.
Working with the in-house marketing and program staff, we will provide a different perspective... External and objective, but with a goal of strategy development and not just more tactics on top of existing ones.
As part of organizational consultation, more specific processes can be examined for improved efficiencies and revenue potential, some of which include acquisition and customer relationship management processes.